Co CREATE Wins Awards in Digital and Social Media Marketing. Communication design firm Co CREATE has scooped the bronze award, in the digital, social media and influencer category as well as marketer of the year award.
The advertising agency was part of the many that joined in the Annual Silverback Awards for this year held under the theme, “the future we want”.
They are organized by the Uganda Advertisers Association with a view to commend outstanding professionals, and forward-thinking organizations that have pushed the boundaries of creativity and effectiveness.
Co CREATE Wins Awards in Digital and Social Media Marketing. According to the Co Create General Manager, Virginia Nyokabi Nicole, her team had to navigate queries as to whether they can deliver.
“Many are the times when we go for pitches and the feedback we get is that we have good ideas but can we deliver, you are still very young, you lack experience, so this particular award goes to prove that we can actually deliver being a young agency,” says Ms Nyokabi.
Co Create, was tasked to run the “The future we want Ug” campaign in the middle of the year that attracted over 200 videos of young people countrywide voicing their opinion on education, health and gender with a view to shape policy.
Rhoda Musiima, the Lead Digital Department and winner of the marketer of the year award notes that key in messages was highlighting issues to do with stigma and making sexual reproduction materials available to young people everywhere.
However there were challenges to surmount in regard to language and the ability for refugees to settle in refugee camps.
“The refugees highlighted issues on place and mobility, highlighting language barrier and them being able to access services that non-refugees or citizens are able to access to allow them to settle in better,”Musiima remarked.
“So going forward is we intend to decode all the opinions and solutions from the young people and present them to policy makers as well as run the campaign one more time to get more solutions while availing them a platform to influence policy.”
The campaign was in commemoration of the World Population Day with the support of the United Nations Population Fund.
